MANAGING A DENTAL PRACTICE
the Genghis Khan way
2010150 pages Paperback
ISBN-10 1 84619 396 6
ISBN-13 9781846193965
Michael R Young, former dentist, practice owner and teacher of clinical dentistry
Foreword by Stephen Hancocks, Editor-in-Chief, British Dental Journal
Description
The parallel aims of a dental practice are to deliver excellent patient care through highly trained and motivated employees and to maximise income and profit. Achieving these aims as a practice manager demands a clear vision, sound preparation, planning and marshalling of resources, broad business knowledge, an understanding of a rapidly changing world, and above all wise judgement.
So why Genghis Khan?
Although some in the West see him in negative terms, the Mongol leader created one of the world’s greatest empires. His hugely successful strategies included intelligence gathering, understanding his rivals’ motivations, being quick to learn and adopt new technologies and ideas, and successful people management. Genghis Khan is one of history’s most charismatic and dynamic leaders - and you will need all his skill, strength and tenacity to succeed in both dentistry and business.
This ‘how to…’ book on survival and empire-building in the dentistry business is ideal for anyone who owns, aspires to own, or is involved in managing a practice. It contains advice relevant to both small and large practices, to dentists working in the National Health Service (NHS) and private practice, and to general and specialist practices.
‘This book, in summoning years of valuable experience of the vagaries of dental practice and connecting them with the wider world, provides the reader with an excellent starting point from which to plan, develop and make successful their own practice.’
Stephen Hancocks in his Foreword
 Section 1: Preparation What is practice management? Who and what are you managing? So you want to run your own practice? Section 2: People Managing patients Managing employees The practice manager Odds and ends Section 3: Planning Business planning Strategic planning Financial planning Marketing planning Do more better Planning for disaster Section 4: Policies and procedures Policies Procedures How to write a practice manual Clinical governance Postscript
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